VALENTINE’S DAY 2025: Loved-Up Brits Will Spend £50 on Gifts and Cards This Year

The average person living in the UK will splash an average of £50.07 on their loved one.

A woman with long brown hair is smiling, she is holding a large red heart balloon in the street.
(Image credit: Getty Images)
Sarah-Jane Outten
By
published
in How-to

It’s often said you can’t put a price on love but new research from money-saving experts MyVoucherCodes has found that the average spend for Brits this Valentine’s Day will be £50.07. 

It’s the men who come out tops for splashing the cash with an average spend of £55.61 compared to women at £43.45. It’s those aged 25 to 34 who spend the most with an average of £56.29, followed closely by those aged 35 to 44 at £56.29. However, those aged 65 and over will spend an average of £35.73.

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Customised Photo Album -  Create a scrapbook or photo album with your favourite memories together – whether that’s photos from holidays or birthdays, it’s a personal touch. 

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 Handmade Card - Write a heartfelt message or poem inside a beautifully decorated card. 


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Memory Jar 

Fill a jar with handwritten notes about why you love them or your favourite shared moments. 


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 Homemade Chocolates 

 Make chocolates in heart-shaped moulds. 


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Baked Goods 

Bake cookies, cupcakes, or a cake with a Valentine’s Day theme. 

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DIY Dinner Date 

 Cook their favourite meal as a surprise – it is far cheaper than a restaurant and you’ve put the effort in to cook (just don’t forget to do the washing-up too)! 

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Custom Playlist 

Curate a playlist of songs that remind you of them. 

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Framed Quote 

Write and frame a quote that holds special meaning for your relationship. 

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Love Coupons 

Design a booklet of “coupons” offering things like a free massage, a movie night, or breakfast in bed. 

Disclaimer

  Notes to editors: 
This online survey of 2,000 UK Adults (nationally representative on the basis of age, gender, and region) was commissioned by Front Door Comms on behalf of MyVoucherCodes and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.

For more information, please contact Rachel Mainwaring or Lisa Blake at Front Door Communications on rachel@fdcomms.co.uk or lisa@fdcomms.co.uk or call 029 20 020360. 
About MyVoucherCodes:

MyVoucherCodes is a market leading voucher, coupon and discount deals website based in the UK. It has around five million consumer members who receive daily emails featuring the best selection of deals, vouchers and offers from fashion, beauty, restaurant and electrical, as well as many more retailers. It works with more than 2,500 retailers to offer more than 25,000 voucher or discount codes. 
MyVoucherCodes is operated by Future Publishing Limited. 

Sarah-Jane Outten
Sarah-Jane Outten
PR & Beauty Editor

Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror,  Netmums, and The Telegraph. 

Outside of MyVoucherCodes, I'm a writer and interviewer for pop culture magazines like Buzz Magazine. I've chatted to celebrities such as Strictly's Johannes Redebe and poet Kae Tempest. It's certainly one of the best parts of my job. Over the years I've built a portfolio of work that shows the diversity of my writing, which gives me a breadth of knowledge and experience that I apply to my work every day.