More than a third of Shoppers will Book a Holiday in the January Sales

January Sales have been part of British culture for decades. But while traditionally shoppers would be scooping up all the cut-price Winter wear, the annual event has evolved to treating yourself and your loved ones to a getaway, whether that be UK-based or abroad. 

A recent study undertaken by discount voucher codes website MyVoucherCodes revealed that this year, 39% of sale shoppers will be trying to bag a bargain trip away. The results also show that 53% of those purchasing holidays are male and 46% are female.

Regionally, those in Northern Ireland love a cut-price getaway, with 65% of shoppers saying they’re likely to buy one in the January sales. Next are Londoners, with 59% showing interest in a discounted holiday.

The survey also showed that the average spend of a person shopping in the January sales is £225.51. Men will splurge more than women, with an average of £249.89 per shopper and women spending £204.15.

The age range spending the most is 25-34 with £291.37 and next are those aged 35-44, who are set to spend £237.01.

Regionally, Londoners like to splash the cash the most in the new year sales with £287.26 per shopper. 

Sarah-Jane Outten, shopping expert at MyVoucherCodes, said of the research: “There’s no doubt the January sales continue to be a popular time for people to bag a good bargain. And this year, it seems shoppers aren’t just purchasing traditional items such as clothes and electrical goods for themselves or their loved ones – they’re on the lookout for experiences and booking a getaway is high on their list.

“When on the hunt for a bargain it’s always a good idea to follow our top tips:

Compare Prices

Check apps like Trolley.co.uk or Shop Savvy to make sure you really are getting the best deal out there.

Shop for the Whole Year 

The discounted winter jumpers can be really tempting but there are a whole host of offers to take advantage of in January. From holidays to tech, or even summer clothes, with a bit of planning and research, it can be a good way to save money across the whole year.

Set a Budget 

While you might feel like you are getting a bargain, if you are spending more than you can afford it might not be saving you money. It’s a good idea to set yourself a budget before you start having a browse.

Plan Ahead 

Similarly, it’s a good idea to think about what your planning on buying – this will help you budget too. It might be a good idea to look for some Christmas presents for the next year or some birthday presents for your children.

Stack your Savings 

Plenty of retailers, especially online, will let you use discount codes on top of sales so have a look for any that you can use MyVoucherCodes have a whole range of codes available.

Limited Time Offers 

Don’t let countdown times pressure into buying something before you have thought about it. Check the terms and conditions as the offer might be running for longer than you think, and if it’s something you don’t need, you won’t be missing out.