Facial or flowers? Mums dream of a spa day for Mother’s Day but settle for blooms instead
Almost three-quarters (73%) of UK people who have a mum or step-mum will be buying a Mother’s Day card this year, and 68% will be buying a gift


New research has revealed that mothers and stepmums aren’t getting what they truly want for Mother’s Day.
The most-wanted gift for Mother’s Day 2025 is a spa day, but the top present children are giving is flowers.
New data from the discount voucher site MyVoucherCodes.co.uk revealed that 9% of mums and stepmums choose either a homemade gift or a meal out as the second most sought-after gift.
While 44% of those buying for their mums and step-mums choose blooms, 29% choose chocolate and 17% opt for a lunch or dinner out.
The research also reveals three-quarters (73%) of UK people with mums or step-mums plan to buy a card this year, and 68% will buy a gift.*
Those celebrating Mother’s Day will spend a generous £44.80 on a card and present for the March 30th celebration. The age group splurging the most is aged 25-34, spending an average of £71.86 on a gift and card.
When respondents were asked what they would buy their mum if they had an unlimited amount of money,12% said they’d choose a UK property. A holiday home, a cruise, and a Caribbean holiday all came together in a joint second with 8%.
Money-saving expert at MyVoucherCodes, Sarah-Jane Outten said of the results, “It’s lovely to see that the British public still want to spoil their mums on Mother’s Day and the average spend shows people aren’t holding back when it comes to buying a card and gift for their mums or step mums.
“However, it’s always worth remembering that spoiling mum doesn’t have to leave you out of pocket. As well as the many discount codes available on MyVoucherCodes, there are several ways you can let her know how much you love her without breaking the bank.
“If you have a minimal budget, try making her breakfast in bed, fill a memory jar with thoughtful messages or simply cuddle up with some popcorn to watch her favourite film.
“Here are five top tips to make sure you can still give a thoughtful gift without overspending.

Try your hand at a DIY Card
Instead of buying an expensive card, consider making one yourself. You don't need to be a professional artist - just writing a touching note and creating a fun or heartfelt design using crafts can be more heartfelt and add a special, personal touch.

Plan Ahead
It’s best not to wait until the last minute to buy a card and gift. Deciding to buy in advance gives you the opportunity to compare prices and make thoughtful purchases. You can often find discounts or deals if you start shopping early.

Look for Sales and Discounts
Keep an eye out for discount vouchers, especially at places that specialise in cards and gifts, such as MyVoucherCodes. It’s a good idea to sign up for store newsletters to get early access to sales or voucher codes.

Set a Budget
Before you start shopping, think about how much you want to spend on both the card and the gift. Setting a budget will help you avoid impulse purchases and keep you on track. It’s the thought that counts more than the price tag!

Shop Local
Local boutiques, craft markets, or second-hand stores often sell unique and affordable gifts that can be just as meaningful as something pricey from a chain retailer. Plus, it supports small businesses.
Disclaimer
Notes to Editor:
This online survey of 2000 Adults who have a mother/stepmother was commissioned by Front Door Comms and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 14/1/2024 and 16/1/2024. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, have corporate membership of ESOMAR and Members of the British Polling Council.
About MyVoucherCodes:
MyVoucherCodes is a market leading voucher, coupon and discount deals website based in the UK.
It has around five million consumer members who receive daily emails featuring the best selection of deals, vouchers and offers from fashion, beauty, restaurant and electrical, as well as many more retailers. It works with more than 2,500 retailers to offer more than 25,000 voucher or discount codes.
Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror, Netmums, and The Telegraph.
Outside of MyVoucherCodes, I'm a writer and interviewer for pop culture magazines like Buzz Magazine. I've chatted to celebrities such as Strictly's Johannes Redebe and poet Kae Tempest. It's certainly one of the best parts of my job. Over the years I've built a portfolio of work that shows the diversity of my writing, which gives me a breadth of knowledge and experience that I apply to my work every day.
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