Almost half of Brits admit they would swap traditional Easter Eggs for a chocolate bar to get more value for money
Nearly 50% of Brits may indulge in chocolate bars instead of Easter eggs to save money this Easter.


Almost half (49%)** of chocolate-loving Brits would ditch a traditional Easter Egg and replace it with a bar if it meant they get more weight in chocolate, a recent study has
found.
The cost of Easter eggs has risen over the last few years, and it seems that Brits may be tired of paying the price. A recent survey from MyVoucherCodes has revealed that getting more chocolate is far more egg-citing!
The research found that regionally, a chocolate bar instead of an Easter egg is the preference for those living in Northern Ireland, with 61% admitting they’d prefer a slab of chocolate. Londoners are next in line, with 54% opting for a bar instead of an egg.
How much can you save by swapping eggs for bars?
However, three Cadbury Mini Egg bars weigh 330g and cost just £7.17*, a saving of £2.18. Those who love Mini Egg bags can also get more for their money if they shop solely for the packets of eggs. 4 x 80g bags are £7.40, so you’d be saving £1.95.
MyVoucherCodes shopping expert, Sarah-Jane Outten, said,
“The research shows that people are willing to make a compromise when it comes to saving money on treats. Shoppers are becoming more savvy and are finding ways to get more for their money”
Sarah-Jane Outten
With this in mind, Sarah-Jane shared other ways people can save money this Easter.
- Consider gifting friends and family with chocolate bars instead of Easter eggs. Larger families or groups of friends might appreciate a box of chocolates as an alternative, too. A box of chocolates generally works out cheaper and can feel like a special treat.
- Keep an eye out for supermarket deals, they change regularly on the run-up to Easter, so check regularly for 3 for 2 offers and other deals. If you want to risk buying your Easter eggs last minute, you may find they are reduced in price the later you buy.
- Look for brand alternatives. Budget supermarkets like Lidl and Aldi offer similar eggs to the big brands at cheaper prices. For example, an 80g bag of Aldi’s Dairyfine Mini Chocolate Eggs is just £1.25.
- Remember to make use of loyalty and reward cards like Nectar and Tesco Clubcards. Not only can you spend points on Easter goodies, but you can also snap up eggs at Clubcard prices.
- Check supermarket comparison sites like Trolly.co.uk and mysupermarketcompare.co.uk for the cheapest prices. This saves time before you head out to the shops looking for bargains.
- Check MyVoucherCodes for discount codes and vouchers from the UK’s biggest retailers. There are regular deals from supermarkets, high street stores and more.
*Prices are correct at the time of publishing and taken from www.cadburygiftsdirect.co.uk
Disclaimer
**This online survey of 2000 UK adults who celebrate Easter was commissioned by Front Door Comms on behalf of ____ and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 25/2/2025 - 3/2/2025. All participants are double-opted in to take part in the research and are paid an amount depending on the length and complexity of the survey.
This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partner, has corporate membership of ESOMAR and member of the British Polling Council. Notes to Editors -
For more information, contact Sarah-Jane Outten at Future Publishing sarah-jane.outten@futurenet.com

Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror, Netmums, and The Telegraph.
Outside of MyVoucherCodes, I'm a writer and interviewer for pop culture magazines like Buzz Magazine. I've chatted to celebrities such as Strictly's Johannes Redebe and poet Kae Tempest. It's certainly one of the best parts of my job. Over the years I've built a portfolio of work that shows the diversity of my writing, which gives me a breadth of knowledge and experience that I apply to my work every day.
-
Facial or flowers? Mums dream of a spa day for Mother’s Day but settle for blooms instead
Almost three-quarters (73%) of UK people who have a mum or step-mum will be buying a Mother’s Day card this year, and 68% will be buying a gift
By Sarah-Jane Outten Published
-
7 Free Costume Ideas for World Book Day 2025
Press Release You needn't spend a penny on World Book Day costumes. Keep the children engaged with these free ideas.
By Sarah-Jane Outten Published
-
The Welsh Brands Everyone Should Know About
We list some of the best Welsh brands from clothing to food and drink ready to celebrate St David's Day
By Sarah-Jane Outten Published
-
VALENTINE’S DAY 2025: Loved-Up Brits Will Spend £50 on Gifts and Cards This Year
A meal out is top of the Valentine’s Day gift wish list.
By Sarah-Jane Outten Published
-
I’m a Money-Saving Expert with ADHD - Here are my mindful money-saving habits for 2025
ADHD makes me an impulsive spender, but as a Money-saving expert, I've developed mindful ways to save money.
By Sarah-Jane Outten Published
-
Almost a Fifth of People are Cutting Costs on their Christmas Dinner this Year
19% of Brits will be spending less on Christmas dinner items this year.
By Sarah-Jane Outten Published
-
Brits will spend over £130 per person on a Christmas tree and decorations this year
18 to 24-year-olds will spend the most on Christmas decor this year.
By Sarah-Jane Outten Published
-
One in five Brits are planning to spend more money this Christmas
Brits will spend an average of £345.35, with women being the big spenders this Christmas.
By Sarah-Jane Outten Published