Almost half of Brits admit they would swap traditional Easter Eggs for a chocolate bar to get more value for money

Nearly 50% of Brits may indulge in chocolate bars instead of Easter eggs to save money this Easter.

A man is biting into a large chocolate bar.
(Image credit: Getty Images)

Almost half (49%)** of chocolate-loving Brits would ditch a traditional Easter Egg and replace it with a bar if it meant they get more weight in chocolate, a recent study has 

found.

Disclaimer

**This online survey of 2000 UK adults who celebrate Easter was commissioned by Front Door Comms on behalf of ____ and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 25/2/2025 - 3/2/2025. All participants are double-opted in to take part in the research and are paid an amount depending on the length and complexity of the survey. 
This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partner, has corporate membership of ESOMAR and member of the British Polling Council. Notes to Editors - 
For more information, contact Sarah-Jane Outten at Future Publishing sarah-jane.outten@futurenet.com 

Sarah-Jane Outten
PR & Beauty Editor

Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror,  Netmums, and The Telegraph

Outside of MyVoucherCodes, I'm a writer and interviewer for pop culture magazines like Buzz Magazine. I've chatted to celebrities such as Strictly's Johannes Redebe and poet Kae Tempest. It's certainly one of the best parts of my job. Over the years I've built a portfolio of work that shows the diversity of my writing, which gives me a breadth of knowledge and experience that I apply to my work every day.