Grocery shopping: How much could Brits save with voucher codes?

As supermarket prices have remained sky high, many of us are still looking for ways to save on our weekly food shops. So, what about using voucher codes? Could they be applied to our grocery shopping to make it more affordable? 

To find out, we’ve taken a look at how much our voucher codes could help consumers save when it comes to their food shops. We’ve used internal historic data to work out the potential average savings, and have even looked at how much some of our team members could cut back by!

How much could voucher codes save you on grocery shopping?

Using data from the ONS, we determined that the average weekly food cost per person is around £34, equivalent to £1,793 per year. For the average household, this works out at around £78 per week and £4,124 per year.[1] 

Of course, the actual cost of grocery shopping is different for everyone, depending on things like the number of people in each household, our individual food needs, where we live, and more! Plus, since the cost of living crisis keeps driving prices up higher, filling up the trolley is getting harder and harder for shoppers across the country. 

There are loads of ways to go about saving some money, but you can never have too many tricks up your sleeve when it comes to cutting costs! So, how much could we save with the help of voucher codes? 

Based on our historic data, there’s an average potential saving of £10.23 per week, which equals around £532 per year. Not bad at all! If we applied the average potential savings to the average household, they’d save £1,223 per year, allowing them to put that money towards something much more exciting (anyone fancy a holiday?)[2] 

This brings the average prices for groceries to around £24 per person per week, equal to £1,236 per year, and approximately £2,843 per year per average household. 

How much could our team save?

To test the potential savings further, we decided to take a look at how much some of our team members spend on their food.  

Overall, our team's average weekly grocery shopping cost is around £67. After we apply the potential MyVoucherCodes savings, though, the average cost is reduced to £49 per week. Over the course of a year, applying the discounts reduces the team average from £3,501 to £2,526, a total savings of £975. That’s great news for our team—get using those codes, everyone! 

Voucher code savings by supermarket

We also looked at our historic savings data for four popular grocery stores to find out where you could make the biggest cutbacks. 

Here’s a summary of what we compiled: 

Overall, Sainsbury’s offers the highest average discount, although this comes with the second-highest average minimum spend. Iceland has the lowest average discount but also the lowest average minimum spend, so there are still some decent savings to be made.

Morrisons is in the middle for both average discount and average minimum spend, while Waitrose has the highest average minimum spend but the second highest average discount. 

So, where can you get the best deals using voucher codes? Sainsbury’s seems to have the most significant potential savings when we apply the average discount to the average minimum spend. When using our voucher codes, you could save just over a fifth (22%) when buying from here!

Other ways to save on your groceries

Using our voucher codes is just one of the ways you can save money on your weekly food shop. There are a few other commonly known tips and tricks that you can take advantage of:

About this data:  

[1] The average costs for grocery shopping were determined using data from the ONS, and applying consumer price inflation. 

[2] Potential average savings for grocery shopping were calculated through the average amount of savings taken from historic internal MyVoucherCodes data.