Britain's Favourite Easter Egg Revealed as Cadbury Mini Eggs, with Creme Egg in Second and Dairy Milk in Third Place

A group of small Easter eggs with selective focus

(Image credit: Getty Images)

published 16 April 2025

Brits are spending an average of £18.75 on Easter eggs in 2025
The most a person is willing to spend on an Easter egg this year is £7.60

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The top 10 eggs for UK consumers in 2025 are revealed below:
Position	Easter Egg	%
1	Cadbury Mini Eggs	21%
2	Cadbury Creme Egg	19%
3	Cadbury Dairy Milk	17%
4	Lint	16%
5	Cadbury Milk Chocolate Buttons	12%
6	Malteser	10%
7	Terry's Chocolate Orange	10%
8	Cadbury Caramel	8%
9	Thorntons	8%
10	Cadbury Wispa	7%

Compare prices across different retailers - Easter egg prices can vary significantly from one store to another. It’s a good idea to compare prices online across multiple shops to find the best deals. Some retailers may even offer price matching or promotions that others don’t.
Buy in bulk or multi-buy deals - If you’re planning to purchase several Easter eggs, look for bulk deals or multi-buy offers. Many stores will offer a discount when you buy more than one, so you can stock up for less.
Use discount codes and vouchers - Check websites such as MyVoucherCodes for exclusive discount codes and vouchers for cheaper Easter eggs. You may find percentage-off deals, free delivery, and multi-buy discounts that can make a big difference to your total cost.
Shop during sales events - Keep an eye on seasonal sales events such as Easter or end-of-season clearances. Many shops mark down their Easter products in the lead-up to the holiday, so shopping a little earlier can help you bag a bargain.
Sign up for newsletters and loyalty schemes - Signing up for your favourite brand’s newsletter or loyalty schemes can provide access to early-bird offers and exclusive discounts. You may even receive special coupons or deals just for being a member.

Disclaimer

Notes to Editor:
This online survey of 2000 UK adults who celebrate Easter was commissioned by Front Door Comms on behalf of ____ and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 25/2/2025 - 3/3/2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, have corporate membership of ESOMAR and Members of the British Polling Council.

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