8 out of 10 Brits Will Shop on Black Friday 2024

For the last 10 years, Black Friday has become ingrained in British culture as a way of saving money on consumer goods, and the buzz around the upcoming annual event shows no sign of slowing down as a whopping 80% of people are set to splash the cash on Black Friday this year.

A recent study undertaken by voucher deals website MyVoucherCodes reveals that eight out of ten people will be buying goods on this year’s Black Friday, which falls on November 29th.

69% of customers will be splurging on family and relatives, while 65% of people plan to self-indulge and treat themselves to something nice on the infamous shopping day. 

46% of people will buy for their partner, 31% plan to spoil their friends and 15% want to treat their pets. 10% of people will be purchasing Secret Santa gifts.

The survey also reveals that the average spend per shopper on Black Friday is a whopping £184.6.

More than half of those buying on the day (56%) will use the opportunity to grab some discounted Christmas presents, 48% will buy electrical goods and 48% will spend their hard-earned cash on clothes and shoes. Holidays are the least popular purchase on Black Friday, with just 12% of consumers opting for a discounted getaway.

More than a quarter of those shopping on the day (26%) say they will be searching for deals and voucher codes online to help them save even more of their hard-earned cash.

Shopping expert Sarah Jane Outten from MyVoucherCodes said, “More and more people are becoming aware that you can save yourself a significant amount of money by buying products on Black Friday. A lot of shoppers are unaware that you can add another deal on top of the Black Friday sale price with vouchers and coupons.”

MyVoucherCodes has shared some top shopping tips so you can make the most out of your Black Friday purchasing:

• Check the price history of a product. A lot of shoppers aren’t aware there are tools out there such as CamelCamelCamel, PriceRunner or Keepa for Amazon which show you the price points of a product since it was first launched. You’ll be able to establish if the Black Friday price is a genuine discount.  
• Don’t pay attention to the Manufacturer’s Suggested Retail Price as it can be confusing. Lots of manufacturers have been found to inflate prices around Black Friday. It’s always a good idea to check the price history first. 
• Create a wishlist and set a budget. Refrain from panic buying and impulse purchases that might not save you money.  
• Use discount voucher codes and offers. Look for additional discount codes and exclusive offers that can save you even more money than the generic Black Friday deals. 
• Use a credit card or PayPal for an extra layer of security when buying online. This can give you valuable peace of mind.
• Mega cheap deals are everywhere on Black Friday, but be cautious about deals on brands you’re not overly familiar with. Research the electronic goodies you have your eye on, as they may need to be more reliable or have the same warranty conditions as more established brands. 
• Tech products, such as smartphones, TVs and tablets are generally updated on a one-year cycle. So be aware that on Black Friday, you’re likely getting a heavily discounted older model