The Beauty Show 2024

A makeup table with various makeup essentials on like lipstick, a rose quartz roller, and a candle.

(Image credit: Getty Images)

published 15 October 2024

The 20th and 21st of September brought the arrival of The Beauty Show Live to London. Packed with special guests and products galore it was the perfect event for all beauty professionals and enthusiasts.

Thanks to Marie Claire Who What Wear and Woman&Home magazine, I received a VIP invite on Friday the 20th, and as a beauty writer and product junkie, I couldn’t say no.

The Business Design Centre, London, was the perfect venue for this event. Its grade 2 open-plan design meant you could explore everything the beauty show offered. As well as the 3 main stages for talks and presentations there were stacks of skincare, cosmetic and lifestyle exhibitors to visit. In addition, we were offered a complimentary treatment of our choice, a free glass of bubbly, use of the VIP lounge and a VIP beauty box packed with products worth £365!

When Caroline Hirons took to the stage, she was warmly welcomed by an enthusiastic crowd of skincare lovers of all ages. As the founder of Skin Rocks and a fully trained advanced aesthetician, what Caroline doesn’t know about skincare isn’t worth knowing. Caroline has worked in the beauty industry for over 35 years, written two books on the subject and gained an Instagram following of over 750K.

Nadine explained that everything you need can be found in high street chemists like Superdrug and Boots, and you should never be putting skincare products on your credit card - simply because there is no need. She agreed that most people feel that the market is now saturated with products and making decisions on what to buy is challenging. The joy of listening to Nadine recommend products is that she not only knows what works, but why. Helping skincare lovers make informed decisions.

Ateh Jewel, Dr Jason Thomson and Sophie Van Ettinger hosted an event from And Begin which I found particularly interesting, especially as a former user of Skin and Me. I was aware of the brand via social media but had no idea it was the sister of Skin and Me aimed at women with more mature skin. This prescription skincare is the way forward for those who not only want to use a product specifically for them but it eliminates the need for multiple products.

I also found myself at a talk from The Perfume Shop, and although perfume isn’t a huge personal interest Rebecca Reynolds and Gergely Markus from The Perfume Shop gave us an informative overview of ‘What’s New in Fragrance’. Although fragrance isn’t an area of particular interest to me, I learnt so much about the elements that make a good fragrance, what’s popular and how to layer fragrance for it to last longer.

Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror, Netmums, and The Telegraph.

Outside of MyVoucherCodes, I'm a writer and interviewer for pop culture magazines like Buzz Magazine. I've chatted to celebrities such as Strictly's Johannes Redebe and poet Kae Tempest. It's certainly one of the best parts of my job. Over the years I've built a portfolio of work that shows the diversity of my writing, which gives me a breadth of knowledge and experience that I apply to my work every day.