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News > Eva Mendes fronts new Calvin Klein campaigns
Published: 24/07/2008 | Categories: 'Fashion - Men'
Eva Mendes is to front two new advertising campaigns for Calvin Klein.
The actress, who has starred in a string of Hollywood hits, will be the face of the lingerie label's Seductive Comfort underwear line and its new Secret Obsession scent, those with voucher codes may be interested to learn.
Commenting on the campaigns, the company's chief executive Tom Murray said: "This a departure from more slender body types that have typically been used in Calvin Klein Underwear ads.
"But this is not so much about a trend of being more curvaceous. This product is made for a curvaceous woman".
Both campaigns are due to hit magazines this September while bras from the new lingerie collection will be on sale later this year.
Meanwhile, Gary Lineker's girlfriend has been named the new face of lingerie chain La Senza.
Former air hostess Danielle Bux, has posed for the high-street store's One Price Fits All campaign modelling its 'full support' range, which is aimed at women with larger breasts.
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